Identify WHO your ideal customer profile is

<aside> <img src="/icons/light-bulb_lightgray.svg" alt="/icons/light-bulb_lightgray.svg" width="40px" /> Audit every closed won deal from your last two quarters and identify your three key personas.

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Job titles

<aside> <img src="/icons/light-bulb_lightgray.svg" alt="/icons/light-bulb_lightgray.svg" width="40px" /> List all applicable job titles. Es. Project Manager, Product Owner, Chief Technology Officer (CTO)

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Economic Buyer

Champion

End User

Management level

<aside> <img src="/icons/light-bulb_lightgray.svg" alt="/icons/light-bulb_lightgray.svg" width="40px" /> Specify if they are C-suite, VP, head, director, manager, senior, or entry level.

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Economic Buyer

Champion

End User

Number of employees:

<aside> <img src="/icons/light-bulb_lightgray.svg" alt="/icons/light-bulb_lightgray.svg" width="40px" /> Determine what you consider SMB, mid-market, and enterprise for your offering.

Small to medium enterprises (SMEs) = 10-500 employees; Larger firms = 501-1,000+ employees (for more extensive projects and enterprise solutions)

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Keywords:

<aside> <img src="/icons/light-bulb_lightgray.svg" alt="/icons/light-bulb_lightgray.svg" width="40px" /> More granular targeting of industries i.e. "travel agencies". Eg. "Software design" "Project management software"

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Location:

<aside> <img src="/icons/light-bulb_lightgray.svg" alt="/icons/light-bulb_lightgray.svg" width="40px" /> Specify countries and/or even states in the US.

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Revenue: